From McGraw-Hill…

"You ask, what is our aim? I can answer with in one word: It is victory, victory at all costs, victory in spite of all terror, victory, however long and hard the road may be; for without victory, there is no survival. … and I say, ‘come then, let us go forward together with our united strength."


  - Winston Churchill
May 1940

Listen to John describe his new book on CIO Radio!

 


Great Communication Secrets of Great Leaders


 

by John Baldoni

McGraw-Hill Trade paperback $12.95

ISBN 0-07-141496-7

AVAILABLE EVERYWHERE BOOKS ARE SOLD

 

 

Can a leader’s words really make a difference?

They can… if they are used to build trust and achieve results that benefit individuals and the organization. Think Winston Churchill, Mother Teresa, or Colin Powell! These three leaders have used words of conviction, compassion, and courage to unite their people in body, mind and spirit.

While much has been written about leadership and communications, few authors have explored the nexus of the two topics -- leadership communications. Until now!

Great Communication Secrets of Great Leaders provides real-world insights that can help leaders turn their spoken and written words into leadership messages that inform, exhort, and inspire others to achieve improved results for themselves, their teams, and their people.

In Great Communication Secrets of Great Leaders, readers can explore how leaders can develop, deliver and sustain their leadership messages to build greater levels of trust and to achieve desired results.

Who should read Great Communication Secrets of Great Leaders
Aimed at men and women in supervisory positions, Great Communication Secrets combines easy-to-read theory with practical tips along with stories about men and women leaders. Featured in the book are profiles of Winston Churchill, Mother Teresa, Rudy Giuliani, Colin Powell, Shelly Lazarus, Jack Welch, Rosabeth Moss Kanter, Vince Lombardi, and Bill Veeck.

 
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